Publications

How critical are listening skills for communications professionals?  

Perhaps more than any other senior corporate function, PR is more art than science, more intuition than logic. While situations and crises differ, Don Spetner names some credibility killers and builders that can derail or strengthen careers.

Far too many talented people fail during this crucial period. The first 100 days in the top communications job can make or break an executive’s career.

The second edition of The Public Relations Writer’s Handbook: The Digital Age offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. To find more about the author, Don Spetner, please read the Mr. Spetner's author profile on the left hand side of this page.

Click here to read the first chapter free

Recalibrating means resetting the standards or measurements by which we hold ourselves accountable.