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Marketing

The transformative CMO: Three must-have competencies to meet the growing demands placed on marketing leaders

Caren FleitBrigitte Morel-Curran

Chief Marketing Officers increasingly are taking on enterprise-wide transformation. Through interviews and research, Korn/Ferry has identified the three competencies most essential for success in this expanding role: Creating the New and Different, Focusing on Actions and Outcomes, and Inspiring Others.

Author Profile: 

Senior Client Partner Consumer Co-Leader, Marketing Center of Expertise

Caren M. Fleit is a Senior Client Partner in the New York office of Korn/Ferry International and is a member of the Firm’s Global Consumer/Retail Market. Ms. Fleit focuses on recruiting senior executives for marketing-driven and customer-focused companies, with a concentration on image-oriented retail, consumer goods and services businesses, and the B-to-B companies that partner with them.

 

Within this arena, her search assignments span the executive suite, with an emphasis on general management, senior marketing, senior sales and senior operations positions. She also leads senior marketing assignments across industry verticals.

Senior Partner Leadership and Talent Consulting Chicago

Based in Chicago, Brigitte Morel-Curran is a Senior Partner in Korn/Ferry International’s Leadership and Talent Consulting group.

 

Ms. Morel-Curran has more than 15 years experience in leadership consulting and HR transformation and a highly successful track record advising major multi-national organizations on talent management challenges.

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