See More


PR PERSPECTIVE: IS IT TIME TO DECLARE WAR ON WAR ROOMS?

Don Spetner, Executive Vice President for Corporate Affairs at Korn/Ferry International, shares his views in the Bulldog Reporter’s Daily ‘ Dog about public relations experts who promote themselves as crisis communications experts.



You, MBTI, and Management

How does your MBTI profile impact your role as a manager.





Corporate Affairs

Today's corporate affairs executives - whether they are responsible for communications, marketing, government affairs or investor relations - are increasingly compelled to demonstrate how the function aligns to business objectives and contributes to bottom-line results. 

External Affairs professionals need not only to possess the full set of skills of their trade, but also the keen business insight needed to serve as business partners and drive performance for the organization.  

Publications - 1 / 3

1
The Public Relations Writer's Handbook: The Digital Age
The second edition of The Public Relations Writer’s Handbook: The Digital Age offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. To find more about the author, Don Spetner, please read the Mr. Spetner's author profile on the left hand side of this page.Click here to read the first chapter free
Date: 12/02/2008
Author: Don Spetner
 
FAQ: Demand for Investor Relations Officers in Asia
How big is the demand for Investor Relations Officers (IROs) in Asia today ? 
Date: 04/05/2008
 
PR Week: Too Much Talk Complicates Communications
How critical are listening skills for communications professionals?  
Date: 10/27/2007
Author: Don Spetner
 
1