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Kathleen Canon, Ed.D. Leadership and Talent Consulting

Kathleen Canon, Ed.D., is with Korn/Ferry Leadership and Talent Consulting Marketing.

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The New CHRO Brand: HR's Promise of Value

By Kathleen Canon, Ed.D.

If a person's brand is their promise of value, then the role of the CHRO is the promise of the value they bring to the executive table. In the case of the CHRO, he or she needs to realize that what they say and do can directly affect the organization's talent brand, and by default, the organization's ability to attract, develop, and retain top talent.

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