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Don Spetner Executive Vice President
Korn/Ferry International

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Don Spetner is Executive Vice President, Corporate Affairs for Korn/Ferry International. Mr. Spetner oversees strategic corporate initiatives including the monetization of Korn/Ferry’s intellectual property, the formation of new products and solutions, and the integration of future investments. He also serves as a Senior Client Partner in the Corporate Affairs Executive Search practice.

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Credibility lays the groundwork for all PR successes

April 10, 2009

Perhaps more than any other senior corporate function, PR is more art than science, more intuition than logic.

While situations and crises differ, Don Spetner names some credibility killers and builders that can derail or strengthen careers.


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