PR PERSPECTIVE: IS IT TIME TO DECLARE WAR ON WAR ROOMS?

Don Spetner, Executive Vice President for Corporate Affairs at Korn/Ferry International, shares his views in the Bulldog Reporter’s Daily ‘ Dog about public relations experts who promote themselves as crisis communications experts.

Corporate Affairs

Today's corporate affairs executives - whether they are responsible for communications, marketing, government affairs or investor relations - are increasingly compelled to demonstrate how the function aligns to business objectives and contributes to bottom-line results.

External Affairs professionals need not only to possess the full set of skills of their trade, but also the keen business insight needed to serve as business partners and drive performance for the organization.

Publications - 1 / 4

The investor relations officer: A 2010 survey of Fortune 500 companies

The investor relations function continues to grow in importance, responsibility and value. The dramatic and volatile market events of the past few years have only furthered that trend, and today’s IR officer has become indispensable.

Date: 06/23/2010

eBook PDF

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The Public Relations Writer's Handbook: The Digital Age

The second edition of The Public Relations Writer’s Handbook: The Digital Age offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. To find more about the author, Don Spetner, please read the Mr. Spetner's author profile on the left hand side of this page.Click here to read the first chapter free

Date: 12/02/2008

Author: Don Spetner

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